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Chris Perry

THE GENERATOR empowering brands to catalyze eCommerce as #1 competitive advantage for long-term omni-channel leadership


START WITH "WHY" No company or individual sets out to be average, mediocre or satisfactory at what they do. We all want to be the best, make a positive impact and be appreciated for it today as motivation to become even better tomorrow.    However, somewhere in our pursuit of excellence, we can get lost in the status quo and may lack the perspective, expertise or energy to keep climbing. When we do, finding someone who can jumpstart us with new ideas and enthusiasm for thinking differently can prove invaluable to maximizing our potential and realizing our original vision. My name is Chris Perry, and I am THE GENERATOR. My mission is to help empower people and organizations to become better at what they do. I accomplish my mission by: ● investing endless energy and contagious enthusiasm in every person and initiative  ● encouraging others’ visions and sharing ideas to reignite their passion ● establishing strong, two-way relationships with key stakeholders ● creating innovative strategies and solutions to capitalize on new opportunities ● leveraging the challenger approach to continuously improve and deliver long-term, lasting results ► THE GENERATOR AT WORK: I empower brands to catalyze eCommerce as the #1 competitive advantage to grow, win and lead in today's omni-channel marketplace. To date, I've generated $200MM+ in profitable revenue growth, 1000's of BPS in sustainable share leadership and collaborative joint partnerships with over 25+ top eRetailers, including Amazon, Staples, Walmart, Costco and more. As Director of eCommerce at WellPet, I currently lead key customer partnerships, channel marketing, media and sales strategy development, digital 4P excellence and global brand expansion at key retailers. ► THE GENERATOR AFTER HOURS: I also engage entrepreneurially as a brand marketing and eCommerce strategy consultant, personal branding expert and professional speaker. ► WANT THE GENERATOR?  ✉ Email: [email protected] ]]> ✆ Mobile: 804.304.9223

Chris Perry's Background

Chris Perry's Experience

Director of eCommerce at WellPet

January 2015 - Present | Tewksbury, MA

► Hired into senior leadership role with full P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, channel marketing and sales strategy development, annual strategic joint business planning, digital 4P excellence and global expansion for full WellPet brand portfolio at key pure play and omni-channel retailers. ✪ RETAILER EXPERIENCE: Engage directly with over 10+ pure play and omni-channel retailers, including Amazon, Chewy, Wag, PetFlow, Pet360, Petsmart, Petco and and many more as we continue to expand globally. ♛ SELECT ACCOMPLISHMENTS: ● Drove +75% (2015 vs. 2014) annual net revenue and profitability growth for the eCommerce business, exceeding team stretch goals and KPIs. ● Led Wellness Natural Pet Food to become #1 Brand in US eCommerce pet food sales and #3 Brand in US eCommerce CPG sales in 2015. (Source: 1010data) ● Hired and established a dedicated team and center of digital and eCommerce expertise to support business growth and continued internal and external digital and eCommerce capability development. ☛ Please feel free to contact me regarding my accomplishments in this role, as they involve details around more recent initiatives and activities which I cannot disclose on public profiles.

Brand Strategist at Chris Perry - The Generator

April 2009 - Present | Boston, MA

► ECOMMERCE & DIGITAL MARKETING SPEAKER: ● AMA of NJ Executive Education Series: Guiding Customers' Multi-Channel Experiences (2014) ● MyDigitalShelf Online & Digital Grocery Summit (2015) ● Argyle Executive Forum: CMO Think Tank: Leadership in Retail & eCommerce (2016) ● IRI Growth Summit: Driving eCommerce Incrementality with Omni-Channel Strategy (2016) CONSULTANT: ● Consult, coach and support brands and professionals on eCommerce, eRetail, omni-channel and digital marketing and go-to-market excellence. ► PERSONAL BRANDING & CAREER SEARCH AUTHOR, CONTRIBUTOR & PUBLISHER: ● Founded Career Rocketeer™, MBA Highway™ and multiple ventures in the career space. ● Published in several publications, including Knock 'em Dead: Secrets & Strategies for First-Time Job Seekers (Adams 2013), How to Find a Job on LinkedIn, Facebook, Twitter and Google+ (McGraw-Hill, 2012) and Guerrilla Marketing for Job Hunters 3.0 (Wiley, 2011). ● Featured in media outlets, including The Wall Street Journal, SmartMoney, ABCNews, CNNMoney and TheLadders.com. SPEAKER: ● Speak professionally and teach career search, personal branding and marketing seminars to MBA program, university and corporate audiences up to 100+ members. ● Select prior venues include Rutgers University, UMass Lowell, NJIT, University of Richmond, College of William & Mary, Fairleigh Dickinson University and University of Wisconsin eCampus.

Chris Perry's Education

The College of William and Mary - The Mason School of Business

2007 – 2009

M.B.A.

Concentration: Brand & Marketing Management, Entrepreneurship


The College of William and Mary

2003 – 2007

B.A.

Concentration: French, Marketing


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